Notes on partnership and market entry.
Five pieces so far, written by the HENOVERA teams in Lagos and Kuala Lumpur. Each makes one argument and takes under ten minutes to read.
Articles
A distributor is not a market-entry strategy
Signing a distributor feels like entering Nigeria. A year later, head office often cannot say what the product costs on a shelf in Lagos, and the distributor is rarely the one at fault.
Read the article
Nothing published in this topic
No market entry articles yet.
Our teams in Lagos and Kuala Lumpur are writing about entering Nigeria and Malaysia. In the meantime, tell us which market you have in mind and we will say where we would start.
Which of these sounds like you?
Each one goes to a different team, so your first reply comes from someone who can help.
I'm looking for a partner.For companies that need a way into a market, more selling capacity, or one partner to handle both.Start a conversationI want to explore a strategic alliance.For suppliers, distributors, technology companies, professional firms and institutions.Explore partnershipI'm interested in investing.For investors and institutional stakeholders assessing the Group and its ventures.Request the investor brief