Notes on partnership and market entry.
Five pieces so far, written by the HENOVERA teams in Lagos and Kuala Lumpur. Each makes one argument and takes under ten minutes to read.
Articles
A distributor is not a market-entry strategy
Signing a distributor feels like entering Nigeria. A year later, head office often cannot say what the product costs on a shelf in Lagos, and the distributor is rarely the one at fault.
Read the article
Are you hiring a vendor or a partner?
A vendor is paid when the work is delivered. A partner is paid when it works. Five questions to ask before you sign, starting with who loses money if the plan fails.
What the first ninety days of a joint venture decide
The agreement says who owns what. It seldom says who decides when the two parents disagree over a hire or a price, and that disagreement tends to come in the first ninety days. Settle it in writing before then.
What Malaysia gives you in ASEAN, and what it does not
A base in Kuala Lumpur gives you contracts in English, established ports and a seat inside ASEAN's trade agreements. It does not make ASEAN one market. Each neighbour still needs an entry plan of its own.
Why our method ends with Renew
Delivery is where most engagements stop. Our tenth stage goes back to the original goals and asks whether they still hold, because a partnership that nobody reviews turns back into a contract.
Nothing published in this topic
No case studies yet.
We will publish case studies as our founding engagements finish. For now, read the articles on the other three topics, or ask us how an engagement like yours would run.
Which of these sounds like you?
Each one goes to a different team, so your first reply comes from someone who can help.