One partner, four ways in.

We set up partnerships, sell alongside you, take you into a market, or run the systems that keep that work going. Start with whichever you need. The others come in only when the work calls for them.

Capabilities from day one
Four
Founding operating companies
Six
Founding markets
Nigeria and Malaysia

We find and check the counterpart, then work out whether the deal should be an alliance, a joint venture or a licence. After signature we manage the relationship, through to renewal.

Who it is for
Companies that need a counterpart in Nigeria or Malaysia with a stake in the result.
Delivered by
HENOVERA Partnerships

How strategic partnerships work

We work out which customers to go after and what to offer them. Then we sell with you, until contracts are signed. The people who advise answer for the pipeline that follows.

Who it is for
Companies with more opportunity than selling capacity, or a strategy that nobody has carried out.
Delivered by
HENOVERA Advisory and HENOVERA Commercial

How business development and advisory works

We appoint your distributor in Nigeria or Malaysia and stay with the first shipment until it lands. For buyers, we find and check suppliers in either market. You get a presence there without opening an office.

Who it is for
Manufacturers and brands with no route into a market, and buyers with no supplier in one.
Delivered by
HENOVERA Market Access and HENOVERA Trade

How market access and trade works

We set up the portal or marketplace your distributors and partners work through, then run it for you. This capability supports the other three, and its scope is narrow on purpose.

Who it is for
Companies whose distributors and orders have outgrown spreadsheets and chat threads.
Delivered by
HENOVERA Technologies

How technology and digital solutions work

Start from the problem, not the service.

Find the line closest to what you would say. The capability beside it is where we would begin.

Typical situations, and the capability to start from for each
If this is what you would sayStart here
We have a product and no route into West Africa.
Market access and tradeWe test the market first, then appoint a distributor and land the first shipment.
We need a local partner we can trust.
Strategic partnershipsWe shortlist companies we have checked, then put the relationship on terms.
Our pipeline depends on two people.
Business development and advisoryWe build and work the pipeline with you, before you have to hire a team.
Our distributor orders live in spreadsheets and chat threads.
Technology and digital solutionsWe move orders and stock into one system and run it for you.
We paid for a strategy and nothing happened.
Business development and advisoryWe start from the plan you have and stay until business is signed.
We buy from Malaysia and have nobody there to check the supplier.
Market access and tradeOur Kuala Lumpur team checks the supplier and answers for quality and delivery.

These are typical situations, and a real one usually touches more than one capability. If yours is not here, start a conversation and we will work out where to begin.

Four capabilities, one method.

Every engagement runs through the ten stages of the SBPG Core Method™, whichever capability it starts with. Each capability does most of its work at three or four of them. Between them, the four cover all ten.

So they combine without a hand-off. A market entry can grow into a distribution partnership, then a managed sales effort, then a shared ordering system. You keep the same engagement lead and the same record throughout.

See the full SBPG Model

Strategic partnershipsConnect, Structure, Renew
Business development and advisoryDiscover, Diagnose, Design, Execute
Market access and tradeConnect, Execute, Expand
Technology and digital solutionsExecute, Measure, Institutionalize
Solid marks show where each capability does most of its work. Every engagement still passes through all ten stages.