Articles from the HENOVERA teams in Lagos and Kuala Lumpur on strategic partnership, market entry in Nigeria and Malaysia, and the SBPG method.https://henovera.com/insights/enhttps://henovera.com/insights/a-distributor-is-not-a-market-entry-strategy/https://henovera.com/insights/a-distributor-is-not-a-market-entry-strategy/A distributor moves stock. Entering Nigeria also takes a diagnosis, an agreement on your terms, shared sales figures and someone local who answers for it.Fri, 18 Sep 2026 00:00:00 GMTMarket entryhttps://henovera.com/insights/are-you-hiring-a-vendor-or-a-partner/https://henovera.com/insights/are-you-hiring-a-vendor-or-a-partner/A vendor is paid for delivery and a partner for results. Five questions to ask before you sign, starting with who loses money if the plan fails.Fri, 04 Sep 2026 00:00:00 GMTStrategic partnershiphttps://henovera.com/insights/what-the-first-ninety-days-of-a-joint-venture-decide/https://henovera.com/insights/what-the-first-ninety-days-of-a-joint-venture-decide/A joint venture agreement says who owns what, rarely who decides when the parents disagree. Settle that in writing before the first ninety days.Fri, 21 Aug 2026 00:00:00 GMTStrategic partnershiphttps://henovera.com/insights/what-malaysia-gives-you-in-asean/https://henovera.com/insights/what-malaysia-gives-you-in-asean/Kuala Lumpur gives you contracts in English, established ports and ASEAN's trade agreements. It does not make ASEAN one market, so plan each neighbour.Fri, 07 Aug 2026 00:00:00 GMTMarket entryhttps://henovera.com/insights/why-our-method-ends-with-renew/https://henovera.com/insights/why-our-method-ends-with-renew/Most engagements stop at delivery. Our tenth stage tests the partnership against its original goals, because one nobody reviews turns back into a contract.Fri, 24 Jul 2026 00:00:00 GMTThe SBPG method